News and Notes

Sampson Theatre Market and Feasibility Highlights

With all of the recent work preparing for the Village of Penn Yan Downtown Revitalization Initiative (DRI) Grant, we had to compile a lot of documentation. We provided the committee with all kinds of information about our business plan (current and future), renderings, letters of support and a full 70+ page market and feasibility study.


Our Market and Feasibility Study was conducted by Shepstone Management Company back in 2010. While now 9 years-old, it still provides us with valuable insight into how impactful an operational Sampson Theatre will be. Board member Paulina Garces-Reid, a local graphic artist and designer, offered her talents to create a visually appealing "snapshot" of the study. The results of her work can be found below.


Notable highlights include our broad target market. Within a 60 minute drive, we have a market of over 200,000 people that we could be serving that already spends over $8 million a year on entertainment services. Imagine the possibilities of tapping into this market and bringing that industry to Penn Yan. The multiplier effect on local businesses would be astounding!